The company was founded by Surya Rahardja in 1992. It was established with the vision that the widely diverse consumer goods outlets in Indonesia require good company to run modern distribution network management.

It was established with the principle values of providing good distribution service through continuous improvement, advance in technology, reliability, focus in stability through good management control, accountability, transparency, trustworthy, focus in providing unique added value, quality human resource, and good company to work for and to work with.

The majority of the company share ownership was handed to his son, Cheryto Rahardja, in 1997.


  • One of the top five biggest distributor of PT. Mandom Indonesia
    We have grown from the 25th largest distributor in 1993 to become top 5 biggest distributor to date. We consistently outperform PT Mandom Indonesia national growth for 19 years in a row since 1995.

  • Expand the business over 15 times for PT. Forisa Nusapersada
    That is equivalent to consistent over 40% growth per year exponentially since 2004. Focus is on continuous building distribution network and building horizontal and vertical distribution.

Vision and Mission Statement

“To be the best distributor in Banten Province in providing distribution solution & service through long-term synergy & partnerships with our suppliers, with the ultimate goal to achieve optimal long-term sustainable growth for our suppliers.”

Main strengths

  • Financially Stable
    All warehouses are personally owned by the director. In terms of payments, the company has a long clean record of on time payment to all suppliers.

  • Modern Warehouse Facility
    Two modern-constructed warehouse in Tangerang and Serang, each built on 7000 sqm land, implementing modern racking system.

  • Well-Experienced
    The company is currently handled by its second generation with 45 years of experience in consumer goods, and 30 years in running modern consumer goods distribution system.

  • State-of-the-Art Reporting System
    Fully utilized ND95 computer system since 2003 with reporting, and currently in the process of implementing Orlansoft Distribution Software.

Warehouse Facilities